Brighton & Hove Buses has launched an advertising campaign around the city drawing residents' attention to the growing problem of congestion on our roads.
The adverts show spaces filled by cars that spell out the words Full, Jam and Space. The strapline is Fill the bus, clear the road.
A full double decker bus can take 75 cars off the road - that's enough to free up the length of three football pitches.
It is the volume of traffic that creates congestion on our roads and slows down all vehicles making journey times much longer for everyone. And it's getting worse.
It's also congestion that leads to high emissions that leads to toxic air, illness and death.
It's time to tackle congestion. It's time to clear the roads.
Look out for an animated version of the advert on the Bright Light Screen on North Road, and on billboards and bus stop panels across the city as well as the back of some buses.